Soul Real Estate owns four million square feet of land allocated for luxury and affordable luxury projects. The company’s achievements reflect its commitment to the core principles followed by the Bhatia Group. The company is expected to launch these projects within the next six months.
Soul Real Estate, one of the leading real estate development companies in the UAE and the real estate development arm of the Bhatia Group, announced the launch of a series of luxury projects with a total development value of 12 billion dirhams over the next six months. This significant addition will enrich the real estate landscape and set new standards for luxury and efficiency, contributing to the overall economic growth of the country.
This ambitious expansion is based on the legacy built by the Bhatia Group in the UAE over the past fifty years, solidifying its leading position in the real estate development and construction sector in Dubai. Driven by the ambitious vision of Ajay Bhatia, Chairman of Bhatia General Contracting and founder and CEO of Soul Real Estate, the achievements and ambitious plans of Soul Real Estate embody the Bhatia Group’s commitment to creativity, uniqueness, and architectural excellence.
In this context, Soul Real Estate has acquired four million square feet of strategically located land designated for ultra-luxury and affordable luxury projects. The ultra-luxury projects include a new luxury development in the western crescent of Palm Jumeirah in Dubai and a distinguished residential tower named “Fairmont Residences Solara Tower Downtown Dubai,” with a total value of 8.2 billion dirhams.
Additionally, Soul Real Estate recently completed and delivered the “Oakley Square Residences” project in Jumeirah Village Circle, an affordable luxury project fully sold. This achievement underscores the company’s commitment to providing high-quality residential units that meet market needs.
Ajay Bhatia, founder and CEO of Soul Real Estate, said: “At Soul Real Estate, we operate according to a comprehensive real estate development strategy. This not only involves acquiring land in prime locations but also extends to developing our projects based on our 50-year legacy under the umbrella of the Bhatia Group. We embody the group’s values of trust, excellence, and integrity, and align with our commitment to contributing to the development and growth journey of the UAE.”
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Bhatia added, “Our rich legacy, established by our team of experts over the years, is reflected in the projects we have developed for various governmental and private entities. As we strive to exceed the anticipated total value and align our goals with the growing demands of the real estate market, we remain confident about our upcoming projects and plans. In every project, we aim to uphold our authentic legacy by adhering to the highest standards of quality and innovation, adding value to the real estate sector in the country.”
The company owns land in key locations across the country, including two million square feet in thriving areas such as Jumeirah Village Circle (JVC) and Jumeirah Village Triangle (JVT), and a 500,000 square foot plot in the Bukadra area. These strategic acquisitions enhance Soul Real Estate’s ability to develop larger future projects, expand its presence in the most attractive places for residents and investors in the UAE, meet customer requirements, and keep up with emerging market trends.
The Bhatia Group has established its prestigious position within the country’s real estate sector thanks to its extensive expertise in planning and constructing projects, environmental impact assessment, design management, and safety. The group boasts a portfolio of over 250 leading projects. The group significantly contributes to the UAE’s economic prosperity by creating diverse opportunities, stimulating sectors related to real estate such as construction and services, and through ultra-luxury projects, strategic investments, and land acquisitions carried out by Soul Real Estate.
