The Managing Director of Damac Properties, Amira Sajwani, confirmed that Dubai’s real estate market is experiencing growth driven by genuine demand resulting from the influx of large numbers of new residents to the emirate, reflecting a shift in the market from speculation to actual end-use purchasing.
Sajwani said in statements to Al-Emarat Al-Youm, on the sidelines of the opening of a new sales center for the company, that the current strength of the market is not based on speculative transactions or quick-profit purchases, but rather on tangible demographic and economic factors.
She pointed out that Dubai attracted more than 220,000 people during 2024, explaining that simply assuming an average household size of three people means that at least 80,000 housing units are required — a number that exceeds the total real estate supply over the past three years combined.
Sajwani added that the figures recorded by Dubai’s real estate sector reflect the market’s realism and the strength of demand, proving that growth is not temporary but rather sustainable and driven by solid fundamentals. She noted that “if this pace continues—as we expect—it will be difficult for the supply of properties to keep up with the growing demand in the coming period.”
She pointed out that Dubai has become one of the world’s most stable and attractive cities for both investment and living, whether in terms of economic opportunities, quality of life, or safety. This, she said, is motivating many families around the world to make the decision to move and settle there.
Sajwani mentioned that demand in the market is now largely coming from end-users, whether for ready projects or off-plan ones, which reflects a change in purchasing behavior compared to ten years ago, when reliance was greater on speculation.
She added that speculation in the market has clearly declined, and today we see actual consumers living in properties and planning to stay for the long term, stressing that the market is now more mature and balanced.
It is noteworthy that Damac achieved sales exceeding 20 billion dirhams during the first half of 2025, driven by the launch of several major projects, most notably the “Damac Islands” project.
