Chelsea Football Club announced today the signing of a long-term global partnership with DAMAC Properties.
In addition, a contemporary residential project in Dubai — “Chelsea Residences by DAMAC” — is being designed and launched in collaboration with Chelsea Football Club. This project is expected to become the first of its kind: a residential development branded with a football club’s identity. The new project will integrate the iconic Chelsea FC brand into its design elements, from the concierge service to other amenities and spaces, reflecting the highest standards of elegance and forward-looking vision.
In parallel with this landmark global partnership and the launch celebration of the first residential project bearing the Chelsea FC brand, the DAMAC Properties logo will appear on the shirts of Chelsea’s men’s and women’s teams for the remainder of the 2024/2025 season. The debut took place during the UEFA Europa Conference League men’s semi-final match against Djurgårdens on Thursday, May 1st.
Amira Sajwani, Managing Director of Sales and Development at DAMAC Properties, said:
“This launch marks the first in an exclusive collection celebrating Chelsea Football Club — its rich legacy, spirit of innovation, and relentless pursuit of excellence in the world of football. It also highlights the beauty of the game and redefines luxury for those who view constant achievement and distinction as a way of life.”
For his part, Jason Gannon, Chief Operating Officer of Chelsea Football Club, stated:
“DAMAC has long been recognized globally for luxury real estate, and we are extremely excited to collaborate with such a prominent player in the sector to launch a branded Chelsea residential project in Dubai. With Chelsea based in the heart of London, this partnership brings the heritage of upscale West London to Dubai and contributes to our ongoing global expansion. I eagerly look forward to seeing ‘Chelsea Residences by DAMAC’ take shape with its elegance in the heart of Dubai’s iconic skyline.”
The “Chelsea Residences by DAMAC” project will be located in Dubai’s newest waterfront destination, Dubai Maritime City. It will feature over 1,400 luxurious residential units, all offering stunning, direct views of the sea. The development will provide exclusive amenities focused on wellness, fitness, and luxury, all adorned with the Chelsea FC brand.
